UK - The BPEX television advertisement for ‘Pulled Pork’ hit the small screen last week, marking the start of a campaign to improve consumer awareness of the dish and benefit the pork supply chain. A 30-second edit of the advert, which follows a family achieving the ultimate lazy Sunday, finished perfectly with a serving of no-fuss pulled pork, will run until 21 May, after which a shorter, 10-second version will be aired. BPEX has worked closely with major processors and retailers to develop in store activity to support the campaign. 英国——英国养猪委员会电视广告“被拉的猪肉”上周登上小荧屏，开启了提高消费者对菜品的认识活动，使猪肉供应链中受益。30秒的广告，画面中一家人懒洋洋地过着周日，耐心细致地处理猪肉，完成了完美的服务，此广告将持续到5月21日，之后更短，10秒版本将会播出。英国养猪委员会与加工公司和主要零售商密切合作，开展活动，以期支持此项活动。
